Using print design and marketing to connect with people.
The top four communication mediums for 2010 were direct mail, flyers/flat sheets, email marketing and web/social media. So even in a world that is moving at the speed of light, traditional print marketing is still at the top of the list!
Direct-mail campaigns can range from postcards to elaborate personalized letters and catalogs. And with the recent integration of QR (Quick Response) Codes into printed pieces, you now have the perfect mix of print and electronic media at your finger tips.
QR Codes can be printed on a variety of pieces, including business cards, direct mail, brochures, billboards, print ads and even promotional products.
These unique graphical elements can be scanned with a variety of cameras, including smart phones, and create an instant link to a company’s website, Facebook page, Twitter account, contact info, etc. If you haven’t noticed these little codes, take a closer look —they are all over your mail, your groceries, magazines advertisements and are even popping up on t-shirts.
The marketing mix is certainly changing, and we are always learning about new ways to integrate print design into the ever-changing marketing machine. But in a world where every point of contact seems to be an electronic one—don’t forget that initial point of contact is usually a printed one, and that means print is still #1!
R&R Printing and Graphics specializes in digital and offset printing, standard and wide format. We also provide complete print design services, online marketing communications, direct-mail services and promotional products.We can design a custom QR Code for your business or organization!
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